STEM Racing
STEM Racing is a global, Formula 1-endorsed STEM (Science, Technology, Engineering & Math) competition for secondary school students where teams aged roughly 11-19 design, engineer and race miniature F1-style cars, using real CAD/CAM design tools and project-based skills in engineering, marketing and teamwork; blending classroom learning with real-world challenges.
The competition operates in over 60 countries, reaching over 1.8 million students across 29,000+ schools, with national and world finals attracting hundreds to thousands of on-site attendees including students, parents, educators, engineers, and
industry leaders. Sponsors gain visibility on individual team materials often generating tens of thousands of digital impressions
per season. The audience is especially valuable for sponsors because it includes STEM-driven students (future engineers and innovators), decision-making educators, tech-savvy families, and corporate professionals, aligning brands with innovation, education, and long-term talent development.